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WiFi Spark - Hospedia Launch & Vision - Coggle Diagram
WiFi Spark - Hospedia Launch & Vision
Premium Content Ideas
Infographic / interactive page - where we're at and final goals three year road map
Animated video
Optimise The Patient Experience Download
Improving the patient experience pillar page - including Hospedia and outlining roadmap - future of patient experience, clinical access
Personas
PALs Pedro (patient liaison)
Head of Charity Henrietta
Objectives
Increase usage of patient entertainment systems through b2c strategy
Reduce cost of entertainment package from £7.90 to £5
Awareness of merger - Hospedia but not as you know it - communicate that Hospedia did some positive things - implemented hardware infrastructure at a low cost (would have cost the nhs more to do this themselves)
Upgrade Hospedia technology with Spark Media
Content ideas & Messaging
Website banner - announcing takeover with link through to web page (FAQ)
FAQ web page - questions and answers prospects and visitors need to know - why, objectives
Targeted email to existing Hospedia customers, WiFi Spark prospects / target market
B2C Strategy - geo tagging to patient's visitors to help promote tv entertainment and set up
Helping nhs to modernise patient services
messaging to include how service will improve after takeover
Issues / Challenges to solve
Trusts getting bad name due to Hospedia reputation
Convincing nhs to budget for funding any upgrades / new platform implementations - to allow for free entertainment
Launching a b2c strategy to increase platform usage
Channels
Social
PPC - Display advertising promoting new patient experience following acquisition
Web pages - FAQ and pillar page
Blog content