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2022 BAU Profitability planning - Coggle Diagram
2022 BAU Profitability planning
Volume/Revenue
Subscriptions
Google ads
Local
SEO more important
Margin
Marketing campaigns to focus fish discounts on high margin fish
Alternative product offers for customer
Web campaigns
Packing sheet concept
Information based products
Use the kitchen to sell courses, recipes, how tos etc
That is both a physical series and digital product
Delivery
We need to work out how to build in the increased cost of the eco packaging
Packaging costs increased by about 70% per parcel
Actively push and promote higher margin products
Optimise pack sizes, smaller 2 portion packs with slightly higher margin than larger versions
Loyalty: how valued are our loyalty points? in September it produced -£9,063 - I've never heard of anyone mentioning that they like it.
AOV has been steadily dropping throughout the year. How to increase this?
There was a sharp drop between November and December last year
£0-40 for September had a 25% margin. Good to push these up.
Create new products that don't have a direct comparison that we can do a high margin on.
XL full organic salmon saku blocvk
High margin potted batch produced home range with flavours
Costs (cutting)
Unit 1 Coopers Place - £2500 per month
Smaller fork lift - £600 per month (- 8 months £4800, minus 1x£600 transport - equalling £4200 saving.)
ALS Parking £400 per month
External freezer - £750.00 per month
How much do we spend on biscuits etc per month?
PKL kitchen - £1656 per month
Cleaning - every second night?
Side note: Cash
Get more accurate with ordering new packaging
Packaging: use what we have on stock for something and get tighter with the number of SKUs we hold