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KOi Brainstorming - Coggle Diagram
KOi Brainstorming
Colours
Earthy
Natural
Reflective of ingredients
Sandalwood
Yellows
Jasmine
White or pale yellow
Across range
Black
White
Green
Forest green?
A deep green colour
Materials
Cardboard
Glass
Wild Glass
Plastic
Aluminium
Personality
Young
Fresh
Environmentally concious
Values
Natural
Cares for the environment
Natural ingridents
Cruelty free
Promotes self-care
Product
Therapeutic candles
Aligns with brand
Potential scents
Lavender and Argan Oil
Mandarin, Lemon and Grapefruit
Orchid and Cedarwood
Finger Lime and Patchouli
Jasmine and Sandalwood
New combination
Orange
Ylang ylang
Lavender
Packaging
Primary
Candle holder
Glass
Wild glass?
Secondary
Protective
Cardboard?
Recycled
What else?
Soy dyes
Plastic?
Alteratives?
Mycelium
Is it necessary?
Most supermarket brand lack a box
Looks nicer?
Provides protection
Aesthetic
Somewhat minimalist
Sleek
Simplistic
Reflective of nature
Brand
KOi
Coles Homebrand
Relatively new
Fresh
Exciting
Inviting