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Marketing Research - Coggle Diagram
Marketing Research
Process
Refining the research design - based on exploratory research
Main research collection
Exploratory research - pilots, testing of research
Analysis & interpretation
Research planning
Reporting of findings
Smaller organisations
Talk to customers
Informal surveys
Search internet
Observe competitors
Types of data
Organisational records
Internal
Loyalty scheme data
Complaints record
Accounts record
Website usage
Sales data
Marketing Research
Primary
Quantitative
Survey data
Observation data
Experimental data
Diary data (numerical)
Tracking data
Qualitative
Interview data
Focus group data
Projective techniques data
Diary data (textual)
Accompanied shop
Secondary
Quantitative / Qualitive
Customer research on another project
Research on customer behaviour patterns
Marketing Intelligence
Quantitative / Qualitive
Websites and forums
Observations
News articles and reviews
Trade publications
Books and periodicals