Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Environment - Coggle Diagram
Marketing Environment
-
Micro (internal)
Customers
-
-
Reseller markets (wholesalers, retailers, brokers, dealers, etc)
-
-
Marketing intermediaries (distributers, hauliers, resellers, consultants, etc.)
-
-
Publics (communities, media, Financial organisations, etc.)
Competitive advantage
-
Differentiation (being a stand-out supplier. Lush is ethical, Virgin Airlines has great service, etc)
-
NOTE: 2 of these can be combined, such as Cost focus or differentiation focus
-
Strategic objectives
Ansoff growth matrix (Bk 1 Pg 27) 
-
-
-
-