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Scuderia Ferrari - Coggle Diagram
Scuderia Ferrari
Stakeholders
employees
national
international
Customers
Racing teams
Fans buying merchandise
Shareholders
Partner companies
Shell
4P's
Place
Webstores
WEC
F1
DTM
Ferrari
Scuderia Ferrari
Product
Parts for Racing cars
Racing vehicles
Merchandise
Price
Products have a high percieved value
not a strandard price on the products
Promotion
performance
Social media
Mouth to mouth
Public relations
Shell
Ferrari
Values
Individual development and team spirit
Tradition and innovation
Passion and achievement
Market trend
F1 2019 to 2020
from a 7% share to 10% share in minutes watchtime worldwide
WEC 2016 to 2020
70% more followers and viewers
DTM also up in viewers
Competitors
WEC
Porsche
Aston Martin
DTM
Mercedes
BMW
Lamborghini
Audi
F1
Constructors
Alfa Romeo
Alpha Tauri
Mercedes
Red Bull
Haas
Aston Martin
Alpine
McLaren
Williams
Engine suppliers
Renault-Alpine
Mercedes-AMG
Honda
Channels
Fans
Social Media
Mouth to mouth
Racing teams
Mouth to mouth
promotion through performances on track
Mission
Building cars that symbolize Italian ellegance
Vision
Excellence that makes the world dream