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BITI's - Coggle Diagram
BITI's
value proposition
affordable for the majority of Vietnamese
ranging from 650k to
2m
teen focused
BITI's hunter
focusing on the "sport inspired" products
flexible in every activities
convenient
mainly monochrome design
easily matched any clothes
high quality
highly accessible
shopee
Lazada
Tiki
Amazon
Market segmentation
Adult/ white collar worker
Teens/ gen Z
focusing on marketing concept
adding other collection of Vietnam's region in their BITI's hunter streetX VIetnam
HaNoi Culture Patchwork
BLOOMIN' CENTRAL
Sài Gòn street DNA