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COHESION AND COHERENCE IN ADVERTISING DISCOURSE IN TIME MAGAZINE OF…

- - - - Lexical cohesive ties are found frequently on shell advertisement 1 occurrence, on Samsung advertisement 2 occurrences, on Allianz advertisement 3 occurrences, on Sun Hung Kay properties advertisement 3 occurrences, on Kyocera advertisement 5 occurrences, HSBC advertisement 5 occurrences, on Suzuki advertisement 6 occurrences and on Singapore airline advertisement 14 items.
      - give strong affection or stimuly the addresee about the commodity being promoted by emphasizing what is good and ignoring what is bad.
    - - referential cohesive devices are significantly found on Suzuki advertisement 1 occurrence, on Samsung advertisement 3 occurrences, on Sun Hung Kay properties 3 occurrences, on HSBC advertisement 4 occurrences, on Kyocera advertisement 5 times.
      - referential cohesive devices are used by advertisers in order to convey the meaning through textual meaning by stressing on their management not merely on their product.
    - - conjunction cohesive devices are significantly found on HSBC advertisement 1 occurrence, on Kyocera advertisement 1 occurrence, and on Samsung advertisement 2 occurrences.