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Baby Stroller, Need statement: In some cases, careless parents have…
Baby Stroller
Conceptualization - Design Ideas
Robustness
Adjustable seat back with multiple
Aesthetics
Red, Green, Blue, Grey, Black, Pink and Orange
Quality
Product materials
Ultra-light aluminum alloy
Functions
Take the baby to anywhere
Environmental Issues
Product materials
Recycled aluminum and sheep wool
Usability
Ergonomics
Portability
Detachable front guardrail
Safety
& Reliability
Automatic Breaking System
Seat belt and protection pads
Durability
Product materials
Jesmonite
Affordability
manufacturing cost
$800
Selling price
$1000-$5000
Maintainability
Warranty
1 year frame warranty
Exchangeable part
Exchangeable wheels
Feature of Stroller
Shape
size
material
Market Research
Secondary data
report from injury bulletin and search of the National Coroner's Information System database(NCIS)
6 deaths associated with prams or strollers between 2002 and 2006 in Australia
4 children died from asphyxia because they were trapped or slid under the front bar, over the back of the hood
They were sleep and
no safety belt around them
one child died after his strolled
rolled down
an embankment and into the river
Location of Incidents and Mechanism of injuries, total of 507 cases
39 injuries occurred on stairs, 6 injuries occurred on escalators. Mechanisms include
brake failure
and pram rolling down the stairs,
losing control
of the pram
10 injuries caused by Motor Vehicle Crash
15 injury cases after baby being caught in the
folding mechanism
of the pram, 2
finger injury
cases is related to the wheel spokes and lock mechanism
418 children fell from prams or strollers
an estimated 200 Queensland children under years of age are injured every year in incidents involving prams or strolles
Primary data
Safety belt is essential
Main consideration for buying
Lightweight
Safety
Function
Easy to use
Improvements
baby car can change to bed
easy to collect
Handrail on the cavity surround should be higher
Bigger Wheels
Baby car should be more lightweight
To expand the storage basket
Braking system should be more efficient
Target customer
middle class family
income $30000-60000 monthly
have own property
have one million assets
Compare with recent model
Need statement: In some cases, careless parents have thought that a baby car is safe. So they just leave the baby in the baby car and walk away. Accidents happen when the car moves itself and is hit by motor vehicle, resulting in the baby getting injured or even died.(
https://topick.hket.com/article/2829270/%E3%80%90%E9%9A%AA%E8%B1%A1%E7%92%B0%E7%94%9F%E3%80%91%E7%B2%97%E5%BF%83%E5%AE%B6%E9%95%B7%E5%81%9CBB%E8%BB%8A%E5%BF%98%E8%A8%98%E9%8E%96%E8%BD%86%E3%80%80%E5%AC%B0%E5%85%92%E8%BB%8A%E6%80%A5%E9%80%9F%E6%BA%9C%E5%87%BA%E9%A6%AC%E8%B7%AF%E9%9A%AA%E7%94%9F%E6%84%8F%E5%A4%96
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