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Cohensive Devices - Coggle Diagram
Cohensive Devices
Methodology
Aim of research: finding out the cohesion and coherence in advertising discourse in TIME magazine as well as its implication of the study in teaching reading and writing.
Research methodology:
The author used
Peircea's semiotic theory of sign (in Short, 2007) & speech act theory proposed by Austin (1962) -> analyse coherence
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Analyzing the aspect of coherence, the author focused on recognizing & identifying the function between headline and pictures : illocutionary meaning and semiotic meaning.
Collecting data (the data was taken from several editions of TIME Magazine from Nov 2009 to Jan 2010).
Main findings
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Lexical cohesion, referential cohesion and then conjunction occur in the advertisements respectively
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