Please enable JavaScript.

Coggle requires JavaScript to display documents.

Marketing Strategy 营销策略 - Coggle Diagram

- - - - main costumers
      - customers' problems
      - unique benifit
      - competitive advantage
- - - - Exploratory research
        
        a less structured option and functions via more open-ended questions
      - Specific research
        
        finds answers to previously identified issues that are often brought to attention through exploratory research
    - - population information
      - trade association research reports
      - presented research from another business operating within the same market sector
    - - primary research
        
        focus groups, polls, and surveys
      - secondary research
        
        articles, infographics, and white papers
      - qualitative research
        
        how customers feel and think,
      - quantitative research
        
        uses data and statistics, such as website views, social media engagement, and subscribers