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Chap 5: Consumer Behaviors - Coggle Diagram
Chap 5:
Consumer Behaviors
1. Model of Consumer Behavior
(qt tiếp nhận tt và mua hàng của KH )
Buyer's Black Box: (bí ẩn về khách hàng )
Buyer's characteristics (2)
Buyer's decision process (4)
Buyer's respondes
Environment
: môi trường -> tác động KH
2. Characteristics Affecting Consumer Behavior
Cultural Factors
Culture
Subculture
: cộng đồng người chung một định hướng, sở thích,... ( wibu, kpop, ...)
Social Class
Social Factors
Reference Group
Family
Roles and status
Personal factors
Age and life cycle stage
Occupation : nghề nghiệp
Economic situatation
Lifestyle
Personality and Self- concept
Psychological Factors
Motivation
Maslow’s Hierarchy of Needs
Perception : sự nhận thức
Learning : học vấn
Beliefs and attitudes
3. Types of Buying Decision Behavior (pass)
4. The Buyer Decision Process
Need recognition
Information search
Evaluation of alternatives
Purchase decisions
Post purchase behavior