Retail Food Branding

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Technical specs

Due date

Assessment Goals

Week 17

Logo: Vector format in full colour (PMS/CMYK/RGB) and (MONO) black and white. Saved as Adobe Illustrator .eps or .ai file.

logo Style Sheet:Research ‘logo’ style guides and provide a style sheet for your logo listing;oPMS colouroCMYK/RGB colour break downoMONO break downoTypographyoBrand/style imagery

Business Card: 90x55 mm standard size but can be customised.Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks

Menu: Customised size (use of tables and/or tabulated text is required for pricing). Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks

Company Uniform: You are required to develop a Polo/T-Shirt/Business Shirt design for your company. A4 (The brief from the client is that it is to feature the logo and a slogan (SMP). Final design complied in Adobe Photoshop mockup and saved as a .PDF

Submission details

Electronic Visual Diary (EVD)

Logo Folder as described in the technical specifications (including CMYK and MONO breakdown

Business Card Folder as described in the technical specifications

Menu Folder as described in the technical specifications

Company Uniform Filesas describedin the technical specifications (PSDand PDF)

Zip file of folders with all working documents

Create an understanding of real work formats

Challenge your ability to create visually effective logos

To use said logo to create a branding identity that is applied to menus, cards and work uniform