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UNDERSTANDING THE AUDIENCE - Coggle Diagram
UNDERSTANDING THE AUDIENCE
audiences
identify who they are
understand what turns them on
socio-economic
age and gender
income and occupation
places where they live
price vs time sensitivity
brands they like
social goals
media consimption
blogs, magazine, newspapers
TV shows and movies
music they listen
tecnology
type of cellphones they use
internet speed
social networks they use
engagement
engage- create curiosity and suspense
involve- create comelling characters
extend- direct audience within and across media
surprise- keep audience on the move
reward- make it wortwhile
storyworld in 3 principal components
story- emotional engagement with characters
spectacle- the wow factor and aesthetics of the work
process- the mechanics of clicking, moving
players types
achievers
socializers
explorers
killers
unlocking emotion
hard fun
easy fun
serious fun
people fun
motivation
allow audience autonomy to explore
provide opportunities for the auidence
allow the audience to fell special
good community behavior and good individual behavior
loyalty
personal development