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PESTLE(pop up cinema) - Coggle Diagram
PESTLE(pop up cinema)
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trends
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More people going on netflix rather than going to the cinema, this could change if pop up cinemas provide food and entertainment
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market size, share and structure
market size
It is belived that in 2019 that the uk cinema market peaked at 1,251.8 million
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structure
The market structure of cinemas:"Cinema industry fall under entertainment industry. It is therefore an oligopoly market structure.
Oligopoly is a market structure in which there are only a few sellers of a commodity. Under this, each seller of the film can influence its price output. In our case the cinema industry will fall under oligopoly."
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economic
The biggest issue for cinemas is less people actually populate to go to the cinema this is because they have adapted to the changes of lockdown and are use to watching movie online, the film entertainment industry fell a lot especially in the stock market.
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legal
Licensing
film copyright licensing
The film copyright licence is used in order to screen particular films titles and or new releases, this is a form of validation in order to screen it outside of the house.
premises licensing
The premises licensing is the license used to screen the movie to the public (this is only required is you are going to be generating profit from tickets being sold.
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ethical/environment
Pirating: pirating if a movie, some people go onto illegal websites in order to pirate a movie this can be done for free and it's also in violation of copyright claims and movie guidelines.
littering: if people litter during an event this could lead to problems especially for the environment this is bad due to global warming alreading being bad as it is.
target market
The target markets for cinemas are for people who live in a ten mile radius it is said that the age group usually targeted is 16-44 so anyone in that year group are the target market for cinemas.
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external influences
The managers of movie theaters need to have external components for their theatre chains such as: economic, demographic, technological and socio cultural components. the managers also need to focus on certain external trends this could be new technology, online sites and programs that heavily influence the decision making process.
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social
more people have lots more time in the week then what they used to so with this they could use their time going to the cinema or watching movies and doing various other stuff.