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Cohesive Devices - Coggle Diagram
Cohesive Devices
The main findings
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coherence and cohesive
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advertisement as a persuasive discourse is used how to influence address or consumers to take action from what the advertisers persuade
There are three conhensive devices used in this text: lexical, reference, conjunction.
another phenomenon of connectedness, namely coherence. Coherence is a matter of content rather than a form.
Focus on recognizing and identifying the fucntion of each utterance as well as pictures fulfilling within its context found in each advertising discourse.
Methodology
Purposes
Emphasizes on the quality of the data that referred to the nature characteristic of data using descriptive concepts
Explaning the interpretation of data based on the linguistics evidence due to the cohesive devices and coherence in the advertisement on Time Magazine.
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Stages of analysing
Collecting the advertisements text and identifying the occurence of cohesive devices by marking them
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Quantifying the frequency of the occurence of cohesive devices by means of % to find out the most dominat use of cohesive devices
Related the semiotic symbol ( the meaning relation between picture and headline) and analyzed the meaning of text in body of advertisement