Cohesive Devices
Methodology
Purposes
Emphasizes on the quality of the data that referred to the nature characteristic of data using descriptive concepts
Explaning the interpretation of data based on the linguistics evidence due to the cohesive devices and coherence in the advertisement on Time Magazine.
This analysis conducted to have a brief description
The main findings
the cohesion and coherence in advertising discourse in TIME magazine
coherence and cohesive
the cohesive devices
reference
substitution
ellipsis
conjunction
lexical cohesion
Frequency of cohesive devices found in the texts
the coherence among ideas in Time Magazine advertisement
the cohesive devices dominantly used are lexical cohesion and then referential cohesion
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advertisement as a persuasive discourse is used how to influence address or consumers to take action from what the advertisers persuade
Focus on recognizing and identifying the function of headline
the pictures with respect to illocutionary meaning and semiotic
Stages of analysing
There are three conhensive devices used in this text: lexical, reference, conjunction.
Collecting the advertisements text and identifying the occurence of cohesive devices by marking them
another phenomenon of connectedness, namely coherence. Coherence is a matter of content rather than a form.
marking the use of cohesive devices by underlining them or bold
typing
the words
clauses
Focus on recognizing and identifying the fucntion of each utterance as well as pictures fulfilling within its context found in each advertising discourse.
represented reference, substitution, conjunction, ellipsis or lexical cohesion as well as identify the cohesive ties:
mediated
immediate
remote ties
Quantifying the frequency of the occurence of cohesive devices by means of % to find out the most dominat use of cohesive devices
Related the semiotic symbol ( the meaning relation between picture and headline) and analyzed the meaning of text in body of advertisement