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9.5 - Coggle Diagram
9.5
brand & market segment
products will be branded in order to best target the segment
different segments require different branding
what is brand?
company or line of product.
type of product manufacutred by indentified company
brand loyalty
preference of consumers for one brand over other
created by positive expereince of consumers
preffered brand over other products from other brand
packaging and brand loyalty
how product is first experienced by consumers
(communication)
provide information of product & product to destinguish itself from consumers.
trademark and registered design
A registered design is an intellectual property mark that protects the appearance of a product
distinguish the product from others.
Publicity of Brand Image
promotion of a brand
designing innovative products that maintain or improve a brand’s image
Positive publicity is that which shows the brand in a good light
Effects of product branding
Successful product branding will positively impact how customers and users relate to a product.
importance of branding
brands needs to be aware of how their marketing will will. be recieved by differenct audiences.
different social values, cultural values, languages, etc....