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Project Soul - S.I.N. Offer - Coggle Diagram
Project Soul - S.I.N. Offer
Premiums/Bonuses
To be marketed and sold just as hard as the main product!
Premiums that are more valuable than entire offer combined
Premium 1
Premium 2
Premium 3
The False Close
Introducing a FINAL Premium, ANOTHER bonus!
General Notes
Multiple premiums better than 1 if backed properly
Give something that provides instant gratification - instant access to something
Include irrelevant/off the wall bonuses (coffee mug, cool t-shirt, fake picture of prospect on cover of magazine etc)
Approach your premiums and bonuses with same kind of intensity, same kind of mindset as main offer itself! Go the distance!
>>> This is what's gonna make the difference between a 1-3% vs a double digit conversion rate!!!
Premiums that fill product gaps and remove excuses for not buying
Meal Plan
fills XYZ gap in product
Reason why we're including it
Workout Videos
Home workouts
Video tutorials of someone who's of a relatable body type
3 Layers of Benefits
Functional
Knowing how YOU should perform the exercise
4 more items...
What it doesn't do #1
1 more item...
What it doesn't have #1
1 more item...
Takeaway 1 (Pulling it away from the prospect)
1 more item...
The Damaging Admission (specific to the product)
1 more item...
Dimensionalized
Dimensionalized Benefit 1
1 more item...
Dimensionalized Benefit 3
What it doesn't do #1
1 more item...
What it doesn't have #1
1 more item...
Takeaway 1 (Pulling it away from the prospect)
1 more item...
The Damaging Admission (specific to the product)
Emotional
Emotional Benefit 1
1 more item...
and you'll feel in flow because you feel comfortable fully expressing yourself
What it doesn't do #1
1 more item...
What it doesn't have #1
1 more item...
Takeaway 1 (Pulling it away from the prospect)
1 more item...
The Damaging Admission (specific to the product)
1 more item...
Type of proof
MOnhtly challenges Testimonials
Demo showing it
No equiment needed (body weight)
Type of proof
Testimonial
MOnhtly challenges Testimonials
images of workouts with PS tagged
Ajahzi's Demo showing it
Save time
Type of proof
Testimonial
graphic showing avg. travel timeto gym and back and how it could be used "better"
No self-consciousness around their figure
Type of proof
Testimonial
Placement of proof
1 more item...
Case Study
her own experience
a client
Location flexibility
Type of proof
Testimonial
Case Study
Demo showing it
saving money on gym costs
Type of proof
Study that was conducted by third party
Testimonial
Placement of proof
Flexibility in workout times
Type of proof
Study that was conducted by third party
Placement of Proof
Testimonial
midnight shift
have a baby
Demo showing it
Gym workout videos
Journal Prompts
Easily log wrokouts, progress with a few clicks
Easy access and logging
Type of proof
MOnhtly challenges Testimonials
Demo showing it
Havin all entries in one place
Type of proof
Testimonial
MOnhtly challenges Testimonials
images of workouts with PS tagged
Ajahzi's Demo showing it
Track your pgrogress
Type of proof
Testimonial
graphic showing avg. travel timeto gym and back and how it could be used "better"
Mental health benefits
Type of proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
her own experience
a client
Learn to build a healthy habit
Type of proof
Testimonial
Case Study
Demo showing it
Deliverables
Workout Videos
Home workouts
Video tutorials of someone who's of a relatable body type
3 Layers of Benefits
Functional
Knowing how YOU should perform the exercise
setting
reps
equipment type
body movements
What it doesn't do #1
It doesn't distract with exercies for ALL body types but really hones in on YOUR specific body type (curvy , etc)
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
Quick 6 sec long tutorials to get you fired up and work out rather than 20 min long workout videos where you've lost the motivation before even finishing watching the video
Takeaway 1 (Pulling it away from the prospect)
if you're looking to be the next vitoria's secret topmodel then this is NOT for you...but if you want to feel more self-love, energized, and healthy then we got you covered
The Damaging Admission (specific to the product)
Unfortunately we don't have olympic body builders teaching the exercises
Dimensionalized
Dimensionalized Benefit 1
eg. From the moment you get access you will feel the urge to set up your home workout area
Dimensionalized Benefit 3
What it doesn't do #1
If our product does ONE thing really well and competition does 5 we hone in on the 1 benefit and painting competition as jack of all trades, master of none
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
eg. This Iphone has 4k resolution but we haven't figured out how to film underwater in 4k yet
Takeaway 1 (Pulling it away from the prospect)
e.g if you're looking for an old, 1980s looking flip phone we unfortunately won't be able to help you out but if you're looking for sleek, fast ... you're in the right place.
The Damaging Admission (specific to the product)
Emotional
Emotional Benefit 1
eg. and you'll feel proud of yourself for doing something healthy and positive for yourself. Which is something you deserve anyway, right?
and you'll feel in flow because you feel comfortable fully expressing yourself
What it doesn't do #1
What it doesn't do is discourage you from continuing because we show you exactly how it's done for your body type
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
You're going to experience ever increasing levels of self-love and self confidence but we haven't developed the magic pill for instant self-love yet
Takeaway 1 (Pulling it away from the prospect)
e.g if you're looking for a Richard Simmons workout with 15 people in the screen distracting you from focusing on whats truly important we won't be able to serve taht... but if you want quick, to the point, accurate instructions on how to perform the exercise you wanna stick around
The Damaging Admission (specific to the product)
unfortunately we don't have an emotional support therapist doc on call to hold your hand
Type of proof
MOnhtly challenges Testimonials
Demo showing it
No equiment needed (body weight)
Type of proof
Testimonial
MOnhtly challenges Testimonials
images of workouts with PS tagged
Ajahzi's Demo showing it
Save time
Type of proof
Testimonial
graphic showing avg. travel timeto gym and back and how it could be used "better"
No self-consciousness around their figure
Type of proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
her own experience
a client
Location flexibility
Type of proof
Testimonial
Case Study
Demo showing it
saving money on gym costs
Type of proof
Study that was conducted by third party
Testimonial
Placement of proof
Flexibility in workout times
Type of proof
Study that was conducted by third party
Placement of Proof
Testimonial
midnight shift
have a baby
Demo showing it
Gym workout videos
Deliverable 3
What they get (Deliverable)
Benefit 1
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 2
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 3
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Facts about the product/service (Features)
Fact 1
Benefit 1
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 2
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 3
Type of proof
Study that was conducted by third party
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Fact 2
Benefit 1
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 2
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 3
Type of proof
Study that was conducted by third party
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Fact 3
Benefit 1
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 2
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 3
Type of proof
Study that was conducted by third party
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
why they should care / why the feature is valuable/beneficial to customers (Why)
Benefit 1
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 2
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
Benefit 3
Type of proof
Study that was conducted by third party
Placement of Proof
Endorsemnt by credible source
Placement of Proof
Testimonial
Placement of proof
eg. In section 4.2
Case Study
Placement of Proof
Demo showing it
Placement of Proof
3 Layers of Benefits
Functional
Functional Benefit 1
eg. so you have a soothing hour of relaxation and rejuvenation
Functional Benefit 2
Functional Benefit 3
Functional Benefit 4
What it doesn't do #1
If our product does ONE thing really well and competition does 5 we hone in on the 1 benefit and painting competition as jack of all trades, master of none
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
eg. This Iphone has 4k resolution but we haven't figured out how to film underwater in 4k yet
Takeaway 1 (Pulling it away from the prospect)
e.g if you're looking for an old, 1980s looking flip phone we unfortunately won't be able to help you out but if you're looking for sleek, fast ... you're in the right place.
The Damaging Admission (specific to the product)
Dimensionalized
Dimensionalized Benefit 1
eg. From the moment you sit up after your massage you will feel a deep sense of muscle warmth and loosening
Dimensionalized Benefit 2
Dimensionalized Benefit 3
Dimensionalized Benefit 4
What it doesn't do #1
If our product does ONE thing really well and competition does 5 we hone in on the 1 benefit and painting competition as jack of all trades, master of none
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
eg. This Iphone has 4k resolution but we haven't figured out how to film underwater in 4k yet
Takeaway 1 (Pulling it away from the prospect)
e.g if you're looking for an old, 1980s looking flip phone we unfortunately won't be able to help you out but if you're looking for sleek, fast ... you're in the right place.
The Damaging Admission (specific to the product)
Emotional
Emotional Benefit 1
eg. and you'll feel proud of yourself for doing something healthy and positive for yourself. Which is something you deserve anyway, right?
Emotional Benefit 2
Emotional Benefit 3
Emotional Benefit 4
What it doesn't do #1
If our product does ONE thing really well and competition does 5 we hone in on the 1 benefit and painting competition as jack of all trades, master of none
What it doesn't have #1
List 6 features what i can and can't do - what it can do clarly outweighing the what it can't do (inconsequential)
eg. This Iphone has 4k resolution but we haven't figured out how to film underwater in 4k yet
Takeaway 1 (Pulling it away from the prospect)
e.g if you're looking for an old, 1980s looking flip phone we unfortunately won't be able to help you out but if you're looking for sleek, fast ... you're in the right place.
The Damaging Admission (specific to the product)
Reason To Respond Now
General Notes
Tying (real) scarcity + (real) urgency together = best of both worlds
Delay is the death of the sale!
YOU HAVE TO GIVE THEM A REASON TO RESPOND NOW!
Urgency
Deadline is key trigger to immediate actions
can be built throughout entire marketing campaign, not just offer
Scarcity is more powerful than urgency but needs to be real!
Does NOT have to be about yanking product off the market
First 15 people to buy get XYZ
Great for live promo, not evergreen promo
Ways to get response now
Urgency
Deadline
Tied to something in their environment (eg. stock going on exchange and getting chance to buy before it hits the evenng news)
Insider/VIP sale > before it gets released to public
Scarcity
Tied to
Type of offer
Plausible Rationale 1
Plausible Rationale 2
Premiums
Plausible Rationale 1
Plausible Rationale 2
Bonuses
Plausible Rationale 1
Plausible Rationale 2
Could be about first 15 people to respond [great for live promotion, not evergreen promotion]
Plausible Rationale 1
Plausible Rationale 2
Price & Terms
5 Point Price Presentation (MAIN PRODUCT)
(Total) "Value" (of entire offer incl bonuses) Price
$$$
Main Product Deliverables
Home Workouts
$$
Gym Workouts
$
Bonuses
(Total) "Value" (of ALL bonuses) Price
$$$
Soul Sister community
$
Journal prompts
$
Meal plans from registered dietitian
$$
Retail Price [what you'd normally sell it at on market]
$$
Rationale
Rationale 1: paying fitness to come to your house several times a week costs you 1500 CAD/month
because we don't have to send one of our personal trainers
Savings percentage
Savings amount
Offer Price
$
Savings Percentage + Amount
Rationale for discount
b/c you're signing up under the thicc thigh july challenge
just rolled out program
you're the first 50 people to get exposed to this offer
Savings percentage
Savings amount
Price trivialization
The price of 2 Starbucks Latte Macchiato Grandes a month
Close / Call to Action
General Notes
Don't assume your prospects know what to do > tell them exactly what to do
“Go ahead, click the green button below. You’ll be taken to our secure order form, enter your information, press submit and in just days your bundle will arrive. And get excited because you’re just 45 days away from a gorgeous green lawn”
Use future tense
When your Quick Start video arrives..
Associate positive outcomes with taking action (Focus on the Transformation - The After State)
Go ahead, take advantage of this offer so that [you can enjoy X benefit] You can get in on the next... You become... You can... You experience... You can enjoy... Contrast Technique (re-introducing the pain) telling the prospect what they will experience without your product (Consequence Amplification) Pain 1 you will experience unless you take advantage of our offer and get it solved via XYZ inside the product/premium/bonus Pain 2 you will experience unless you take advantage of our offer and get it solved via XYZ inside the product/premium/bonus
Risk-Reversal
GOAL putting together the biggest, boldest, most audacious guarantee Best Risk Reversal Type combos unique to [THIS PARTICULAR] client Combo 1 eg. Money Back Plus eg. time based eg. Keep your premiums eg. Unique off the wall guarantee Combo 2 eg. Money Back Plus eg. time based eg. Keep your premiums eg. Unique off the wall guarantee Name benefit-oriented / exciting “Gorgeous-green-lawn-in-30-days” Guarantee “5-%-colesterol-drop” guarantee Risk-Reversal Language
Try it Before You Decide"
Even if it's a hard offer
Better Than Risk-Free
No Questions Asked
100% Money Back Guarantee
100% Satisfaction
No Hassles
We'll Buy It Back!
Using Positive Reinforced Language
We provide the finest widgets in the world. You're either fully satisfied...head over heels thrilled with your new widget, or just return your widget within 60 days for a full refund of your purchase price.
10 Types of Risk Reversal
Conditional
make sure if you have a conditional one it's always combined with AT LEAST 1 unconditional one
Unconditional
Money back plus
Money back and you keep access to program/product
Money back and you keep access to bonuses
Money back and you remain a member
Double Your Money Back
Performance-based
eg. you either lose 20lbs in the next 60 days or you get 100% of your money back
This supplement either decreases your cholesterol by 5 points or you get all your money back
Time-based
30 days
45 days
60 days
1 year
Lifetime
Competitor challenge
Can you pack more value into your product than the competition >>> eg. "This supplement either decreases your cholesterol by 5 points or you get your money back"
Put us to the test!
Unique/Off the wall guarantee
If you don’t love it, send it back and we will plant a tree in your name in Israel
If you don’t love it, send it back and i’ll smash by cowboy hat with a sledgehammer and send you the video
Keep Premiums
Prospect Risks
[ranked in order of importance]
GOAL
Our job is to engineer an offer that relieves as many risks and fear of risks as possible → a real, risk-free value proposition
any gaps in competition/competitors risk-reversal management
Inconvenience
Unsatisfactory results
Eg. either they get the results within 5 days or somebody will be at their house and won’t leave until they do
Disappointment & Frustration
Loss of time
For instance you could add a bonus of someone coming to their house who installs it for them/sets it up for them
Financial Loss
Money back guarantee
Loss of "face"
Hassle/Intimidation
Letting them know that they won’t receive any unsolicited mail, letters, knocks on doors, won’t be contacted by anyone ever again
Offer Research
Client Brand
Client Name
Deliverables
Deliverable 1
What they get
Benefits
1
Types of Proof
1
Feature
Fact
1
Types of Proof
1
Benefits
1
The Why
Benefits
1
Types of Proof
1
Price & Terms
Do they have...
(Total) "Value" (of entire offer) Price
Yes/No
Retail Price
Yes/No
Rationale for discount
Yes/No
Offer Price
Yes/No
Savings Percentage
Yes/No
Savings Amount
Yes/No
Price Trivialization
Yes/No
Risks/Reversals
Inconvenience
Prospect Risk
1
Risk-Reversal
1
Unsatisafactory Results
Prospect Risk
1
Risk-Reversal
1
Disappointment & Frustration
Prospect Risk
1
Risk-Reversal
1
Loss of Time
Prospect Risk
1
Risk-Reversal
1
Financial Loss
Prospect Risk
1
Risk-Reversal
1
Loss of "Face"
Prospect Risk
1
Risk-Reversal
1
Hassle/Intimidation
Prospect Risk
1
Risk-Reversal
1
Close/Call to Action
Focus on the Transformation - The After Sale
1
Contrast Technique (re-introduce the pain)
1
2
Contrast Technique (re-introduce the pain)
2
3
Contrast Technique (re-introduce the pain)
3
Reason to Respond Now
Urgency
Deadline
1
Tied to something in their environment
1
Scarcity
Type of offer
1
Premiums
1
Bonuses
1
Premiums/Bonuses
Premiums that are MORE valuable than the product/offer combined
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Premiums that fill product gaps/remove excuses for not buying
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Gaps/Excuses
Fills XYZ Gap/Excuses
1
Reason why we're including it
1
Competitor Brand
Competitor Name
Deliverables
Deliverable 1
What they get
Benefits
1
Types of Proof
1
Feature
Fact
1
Types of Proof
1
Benefits
1
The Why
Benefits
1
Types of Proof
1
Price & Terms
Do they have...
(Total) "Value" (of entire offer) Price
Yes/No
Retail Price
Yes/No
Rationale for discount
Yes/No
Offer Price
Yes/No
Savings Percentage
Yes/No
Savings Amount
Yes/No
Price Trivialization
Yes/No
Risks/Reversals
Inconvenience
Prospect Risk
1
Risk-Reversal
1
Unsatisafactory Results
Prospect Risk
1
Risk-Reversal
1
Disappointment & Frustration
Prospect Risk
1
Risk-Reversal
1
Loss of Time
Prospect Risk
1
Risk-Reversal
1
Financial Loss
Prospect Risk
1
Risk-Reversal
1
Loss of "Face"
Prospect Risk
1
Risk-Reversal
1
Hassle/Intimidation
Prospect Risk
1
Risk-Reversal
1
Close/Call to Action
Focus on the Transformation - The After Sale
1
Contrast Technique (re-introduce the pain)
1
2
Contrast Technique (re-introduce the pain)
2
3
Contrast Technique (re-introduce the pain)
3
Reason to Respond Now
Urgency
Deadline
1
Tied to something in their environment
1
Scarcity
Type of offer
1
Premiums
1
Bonuses
1
Premiums/Bonuses
Premiums that are MORE valuable than the product/offer combined
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Premiums that fill product gaps/remove excuses for not buying
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Gaps/Excuses
Fills XYZ Gap/Excuses
1
Reason why we're including it
1
Project Soul - S.I.N. Offer
Client Brand
Client Name
Deliverables
Deliverable 1
What they get
Benefits
1
Types of Proof
1
Feature
Fact
1
Types of Proof
1
Benefits
1
The Why
Benefits
1
Types of Proof
1
Price & Terms
Do they have...
(Total) "Value" (of entire offer) Price
Yes/No
Retail Price
Yes/No
Rationale for discount
Yes/No
Offer Price
Yes/No
Savings Percentage
Yes/No
Savings Amount
Yes/No
Price Trivialization
Yes/No
Risks/Reversals
Inconvenience
Prospect Risk
1
Risk-Reversal
1
Unsatisafactory Results
Prospect Risk
1
Risk-Reversal
1
Disappointment & Frustration
Prospect Risk
1
Risk-Reversal
1
Loss of Time
Prospect Risk
1
Risk-Reversal
1
Financial Loss
Prospect Risk
1
Risk-Reversal
1
Loss of "Face"
Prospect Risk
1
Risk-Reversal
1
Hassle/Intimidation
Prospect Risk
1
Risk-Reversal
1
Close/Call to Action
Focus on the Transformation - The After Sale
1
Contrast Technique (re-introduce the pain)
1
2
Contrast Technique (re-introduce the pain)
2
3
Contrast Technique (re-introduce the pain)
3
Reason to Respond Now
Urgency
Deadline
1
Tied to something in their environment
1
Scarcity
Type of offer
1
Premiums
1
Bonuses
1
Premiums/Bonuses
Premiums that are MORE valuable than the product/offer combined
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Premiums that fill product gaps/remove excuses for not buying
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Gaps/Excuses
Fills XYZ Gap/Excuses
1
Reason why we're including it
1
Competitor Brand
Competitor Name
Deliverables
Deliverable 1
What they get
Benefits
1
Types of Proof
1
Feature
Fact
1
Types of Proof
1
Benefits
1
The Why
Benefits
1
Types of Proof
1
Price & Terms
Do they have...
(Total) "Value" (of entire offer) Price
Yes/No
Retail Price
Yes/No
Rationale for discount
Yes/No
Offer Price
Yes/No
Savings Percentage
Yes/No
Savings Amount
Yes/No
Price Trivialization
Yes/No
Risks/Reversals
Inconvenience
Prospect Risk
1
Risk-Reversal
1
Unsatisafactory Results
Prospect Risk
1
Risk-Reversal
1
Disappointment & Frustration
Prospect Risk
1
Risk-Reversal
1
Loss of Time
Prospect Risk
1
Risk-Reversal
1
Financial Loss
Prospect Risk
1
Risk-Reversal
1
Loss of "Face"
Prospect Risk
1
Risk-Reversal
1
Hassle/Intimidation
Prospect Risk
1
Risk-Reversal
1
Close/Call to Action
Focus on the Transformation - The After Sale
1
Contrast Technique (re-introduce the pain)
1
2
Contrast Technique (re-introduce the pain)
2
3
Contrast Technique (re-introduce the pain)
3
Reason to Respond Now
Urgency
Deadline
1
Tied to something in their environment
1
Scarcity
Type of offer
1
Premiums
1
Bonuses
1
Premiums/Bonuses
Premiums that are MORE valuable than the product/offer combined
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Premiums that fill product gaps/remove excuses for not buying
What do they get?
Benefits
1
Types of Proof
1
Features
Fact
1
Benefits
1
Types of Proof
1
The Why
Benefits
1
Types of Proof
1
Gaps/Excuses
Fills XYZ Gap/Excuses
1
Reason why we're including it
1