Due to:1. Media elements are stored on a media database
2. Each time Media is created, different elements are used along with different numerical coding
3. New Media can be displayed using a number of different interfaces
4. The information about the user can be used by a computer program to automatically generate and customize the media composition
5. New Media is through branching/menu based interactivity thus allowing the user to choose. This is when a user enters a programme; the user is given a number of options to choose from. The branch next advanced to in the program would depend upon the choice made by the user which for each user would not necessarily be the same.
6. New Media contains objects that are periodically updated.