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Zara Case Study - Coggle Diagram
Zara Case Study
Relevant Facts
Zara prefers to write their applications in house as they felt that their company's operations were unique enough that commercial packages would not be suitable
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Zara stores use PDAs for ordering items and handling garment returns to DCs as well as transmitting info from headquarters to stores
Zara's product turnaround time can be as fast a 3 weeks, much faster than its competitors
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Store employees use infrared tech to "beam" segments of an offer (digital order form) to the store manager who would then send the completed form back to La Coruna (HQ)
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Salgado is Sanchez boss, but they do not get along
Problems
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Zara cannot keep using outdated technology forever, they will have to update eventually
The longer that Zara waits to update, the more dramatic and difficult the future tech updates will be.
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No formal process for setting an IT budget or deciding on specific technology investments or projects
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Possible Solutions
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Test drive new technology in select stores to help ensure smooth transition when new tech is fully adopted
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