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Survey, image, image - Coggle Diagram
Survey
Strategies to improve the response rate of a survey
Make it as easy and as interesting
Use of simpler language
Identify the best time to distribute survey, avoid times when people are busy or not available for answering survey.
Ask what is only relevant to your target audience
Build trust among responders, by including Email, Domain, Logo, etc.
Try to make it short and simple
Avoid web survey, instead distribute with interaction
Express why is it important to conduct the survey and the relavance
Effectiveness of surveys from different media
Online = the average online survey response rates are currently around 30%, therefore, making the survey more reliable to use because of its large amount of data collected
typical survey response rates can lie anywhere in the region between the 5% to 30% range
a survey response rate of 50% or higher is often considered to be excellent for most circumstances
Can get information from different group of people according to the type of media
Define response rate
Survey response rate is generally represented as a percentage
It’s calculated by dividing the number of respondents by the total number of surveys sent.
Group Member: Dylan & Bryan
