How can fashion activism promote social unity amongst South Africa's multicultural youth

Fashion activism can promote social unity by raising awareness about socio-political issues

Fashion activism can promote social unity by promoting inclusion

Fashion activism can promote social unity by raising awareness about socio-political issues

All inclusive.

fashion activism can promote social unity by promoting freedom of expression

Fashion activism can promote social unity by promoting identity fluidity

Ecclectic

Subversive/Controversional

Feel free in their on skin.Nothing to hide.

The styles are volatile because of social media's influence

Feel free in their on skin.Nothing to hide.

Feel empowered

Rise awareness that we should be treated equally

Y2k is a style movement with similar characteristics described during the focus group

Flora and fuana

Realising and exercising your rights

Social Conscious

Sex-positivity

Need for recognition through sub cultures emerging from social media

Active wear is also revealing

Fashion floss evolution

Identity is not fixed but dynamic

Sheer

All inclusive

Accomodative

Rise awareness that we equal

Should encourage self empowerment

Subversive Basic

Participant 1:"Feel free in their on skin.Nothing to hide."

Patricipant 2(Non-Designer):

Participant 2(Designer):""

Trend Orientated

Because of the pandemic

The reason behind creating trend clothing is to make the clothing appeal and reflect the current zeitgeist

Participant 1(Designer):(key word appealing)

Edge Y2k

Emerging subcultures that are inspiring the born free generation.

Hippy(due to it's relevance because the hippy subculture emerged from political turmoil)

This fashion trend obviously emerged in America and some parts of Europe it is still however embraced in South Africa because social media globals trends(interesting for future studies)

The pandemic allowed society to question social norms including gender politics.

Participant 1:""

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Social economics

Body positivity

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Born generation style is volatile

This is because of social media influence.They were in lockdown and that increase the social media exposure

Participant 1(Designer)

Use natural DIY dye for the colours mentioned in the focus group.

Sustainable element

Every garment is distinct but the style is the same.Therefore,increasing the emotional durability and

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