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spectre/spectre poster - Coggle Diagram
spectre/spectre poster
white tuxedo
connotations attached to white tuxedo are luxury and sophistication, both traits associated with Bond
juxtaposition between Bond in white, character behind him in black, embodies notion of good vs bad (example of Levi Strauss' theory of binary opposition)
intertextuality
use of gun as a prop is key iconography of the action genre and helps to define Bond as a protagonist
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Conventions
James Bond used as a mode of address and allows audiences to connect with character and product, common convention of film posters
star theory
names of Daniel Craig and Albert R Broccoli placed to left of main image to add to star status, suggests to audiences that film will be of good quality
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narrative
connotations - spectre has ghostly past connotations and helps to foreshadow what the movie is about
foreshadowing - costume of man behind Bond designed to look skeleton like and has intertextual references to the Mexican Day of the Dead festival, foreshadows location of film and some events that may occur - also foreshadows death
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representation
masculinity - Bond has traditional characteristic traits associated with masculinity, eg being brave strong and confident - Bond also represented as being sexually desirable for women who rely on him to save them
women in Bond - old Bond films women represented in an inferior manner, however in more modern films women have started to gain more independence. This reflects shifts in society
feminists point of view - lack of women in poster mirrors the lack of representation of women in he action genre