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Marketing Environment - Coggle Diagram
Marketing Environment
Macro/ STEEPLE
Environmental
Climate change
Renewables
Economic
Recession
Technological
Implement during production
Political
Change of govt
Social
lifestyle
Ethnical
Morals- Fairtrade
Legal
New legislation- GDPR
Micro
Customers
5 types
Most important
Suppliers
Competitors
Direct/Substitute/New entry
Intermediaries
Distributors
Publics
Ansoff Growth Matrix
Product Devlopment
New Product/ Current market
New Product/ New Market
Diversification
Market development
Current Product/ New Market
Market Penetration
Current Product/ Current market
Competitive Advantage
Differentation
Distinguished offering
Lush
Cost Leadership
i.e Ryanair lowcost airline
Focus
Niche Market
Research
Process of marketing research
Data collection
Organisational records
Marketing research
Primary
Secondary
Marketing intelligence
Micro/Marco environment
Ethics
GDPR
Safeguarding
Five forces model