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Store Your Furnitures Store Your Memories - Coggle Diagram
Store Your Furnitures Store Your Memories
3 Goals
Give ideas for furniture
Furniture Designers/ Artists
Invite them to post their works with
#
of the compaign
Let customers know
eco-friendly materials
which does consume less from the environment.
Encourage customers to recycle & refurbish furniture
"Online Refurbish Gallery" on Instagram
Post their memories for
unwanted furnitures
through
Stories Features
Post
refurbished furnitures
with
#
vintage furniture
furniture designer
IKEA
Climate Change
Wellbeing
Refurbish Material:
environment friendly & good for human being
Clay
Waste plastics
Paper pulp
Yarn and cloth
Unwanted clothes
Corrugated board
Marketing strategy?
UGC?
Concept
"Online Refurbish Gallery" on Instagram
Memories for "Outdated/unwanted furnitures"
Target audience
18-29
female mostly
characteristics
Follow the trend
obsessed on following some volgger/ instagramer
like stuff which looks nice
rent house on one's own
woking in other cities
change locations frequently
Pursue quality of life
budget limited for buying furniture
Platform
Little Red Book in China
Instagram