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CHAPTER 1 INTRODUCTION TO INNOVATION PROJECT - Coggle Diagram
CHAPTER 1 INTRODUCTION TO INNOVATION PROJECT
What is innovation
1 : a new idea, method, or device : novelty. 2 : the introduction of something new.
INNOVATE
INVEST
INVENT
PROCESS INNOVATION
ORGANSANTIONAL INNOVATION
PRODUCT INNOVATION
MANAGEMENT INNOVATION
PRODUCTION INNOVATION
COMMERCIAL/MARKETING INNOVATION
SERVICE INNOVATION
IDEA
Generation
systematic search for new-product ideas.
researcher generates hundreds of ideas, maybe even thousands, to find a handful of good ones in the end
Two sources of new ideas can be identified
Internal idea sources – Group team members
External idea sources – Group team members finds new ideas externally.
Screening
CREATIVITY
EVALUATION INNOVATION
INNOVATION
Idea screening means nothing else than filtering the ideas to pick out good ones
Concept development and Testing
To go on in the new product development process, attractive ideas must be developed into a product concept
Concept development
Concept 1: an affordably priced mid-size car designed as a second family car to be
used around town for visiting friends and doing shopping
Concept 2: a mid-priced sporty compact car appealing to young singles and couples
Concept 3: a high-end midsize utility vehicle appealing to those who like the space
SUVs provide but also want an economical car.
Concept testing
The concepts can be presented to consumers either symbolically or physically
After exposing the concept to the group of target consumers, they will be asked to answer questions in order to find out the consumer appeal and customer value of each concept.
SOURCE OF INNOVATION
