This law of cause and effect, which is both a physical and a mental law, says that for every effect in our lives, there is a specific cause, or causes. If there is an effect in our life that we want more of, like more money or greater success, we can trace it back to the cause, and by repeating the cause, we can enjoy more of the effects. If we are in sales or business and we have successes, we can trace those successes back to the specific things that we did to achieve them; by repeating those causes, we can enjoy the same effects.