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Brief for location branding - Coggle Diagram
Brief for location branding
1. Research
a. Unpack the assessment task / re-brief
b. Research location branding and identify systems relevant to
this project
c. How would your selected location for
2. Planning and producing concepts
a. List and explain current design trends and how will that influence
your work
b. Produce a mood board which will capture the essence and
colour palette of the location
c. Document any current identity systems, signage, brochures
etc.… and what does it say about the location you have selected
d. Answer the key questions and describe as to why you are
branding; who is the audience, the brands’ tone of voice etc…
e. Use critical and creative thinking techniques to produce possible
visual solutions to the problem and explain possible issues that
you may encounter
f. Create 5 logo concepts using hand generated techniques
g. Obtain feedback on logo concepts work from 3 people
h. Describe how the elements and principles of design contribute to
the functionality of and impact of the work
3. Production / Presentation
a. Design signage, eg; location and directional in accordance with
the rules and regulations of the location and intellectual property
requirements
b. Discuss and implement any required changes in relation to
technical, legal and business requirements in consultation with
teacher/stakeholder
c. Prepare print ready files for all work to be printed and PDFs for
screen viewing
d. Prepare a digital presentation document outlining the project
and present to the class
4. Rationale / Evaluation
a. Write a rationale which explains how your solution addresses the
requirements of the brief and how have you met the intellectual
property issues of this project. Why do you believe this project
would be successful?
b. How you responded to feedback provided by teacher and other
students and what was your justification for you decisions
c. In regards to the process and production of this project; assess
the areas in which you could improve and how could you
address this need
d. In relation to this project; list 3 strategies you could implement for
your own professional development