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Client: TAFE Robina (GYM) - Coggle Diagram
Client:
TAFE Robina (GYM)
Name ideas
CORE
Verve
BASE
Viva
Key words:
motivate
guidance
community
support
activate
sustainability
train
wellbeing
health
tone
balance
shine
breathe
Style:
clean
light
minimalist
bright
corporate
welcoming
inclusive - all ages, shapes, fitness levels
scandinavian, nordic
Imagery
simplified down
shapes
movement
pilates poses
direction
bodies
Considerations:
black, white and colour versions
used on signage, apparel, membership card
theme consistent with "Rooftop"
assets - stacked, word mark, icon
next to TAFE logo
Clientele:
locals
stay at home mum
students
mature age
inclusive - all age, shape, fitness levels etc.
Feels:
confidence
energize
balance
strong
power
Colour:
complimentary to red?
brown/green - eco
yellow
blue - calm
orange - vitality
accent colour