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Chapter 16 - Coggle Diagram
Chapter 16
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16.6 Market size, market growth and market share
These stats and figures, determine what the marketing department needs to accomplish to achieve the organisations goals
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16.9 Market Segmentation
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A consumer profile - a quantified picture of consumers of a firm's products showing age groups, incomes, gender and social class.
This the identification of different segments within a market and targeting different products or services to them
16.5 Demand, Supply, and Price
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