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The Marketing Mix (product)
products - Coggle Diagram
The Marketing Mix (product)
Product 'P'
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Types
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Strong link back to 'place' #
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Marketing Mix Definition
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Holistic (Kotler, Cohen)
Approach
Creation, communicating, delivering value
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Failure
Approx 40%
(Castellion & Markham, 2013)
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Success
Cooper, 2011 cited in Cooper, 2012
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