Please enable JavaScript.
Coggle requires JavaScript to display documents.
Picture 1 - Coggle Diagram
Personality
Honest/responsible
Innovative
Happy (‘Joi de vivre’)/fun
Independent
Adventurous
Confident/classy
Physique
Expensive
Sleek / retro
Silent / technology features
Split logo (Vespa Custom hand drawn typeface / curvy thick lines combined with Electric modern typeface/thinner lines)
Silver / blue / grey / yellow / black colour palette (customisable)
Culture
Italian style
Freedom
Global
Environmentally responsible
Historical
Piaggio family
Self-Image
Confident/young
Aspirational
Stylish/fashionable
Expert
Safe
Retro/iconic
Affluent
Reflection
Trendy/cool
Status
High quality/Affluent
Unique
Proud
Eco friendly
Relationship
Reliable
Supportive
Respected
Trustworthy
