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Methods of Promotion - Coggle Diagram
Methods of Promotion
What is promotion?
Promotion is any method of communication that tries to encourage current and potential customers to buy products. Examples include adverts on television and money-off coupons in magazines.
The purpose of promotion?
Promotion can be used for:
.Create a positive image of the enterprise in the minds of current and potential customers.
.Encourage current and potential customers to buy products
The promotional mix?
Product promotion is critical for every business due to the lasting impact promotion has on the clients. The promotion mix is essentially what promoting entails as well as how promoting is effectively done.
The Message
Healthy
low price
lifestyle
fashionable
Innovative
Useful
Tasty
Good quality
Examples of promotional mix
Billboard, Direct mail,
Brochures and catalogues,
Signs, In-store displays,
Posters, Mobile apps, Motion pictures, Web pages, Banner ads,
Emails.
The Medium
local enterprise may put leaflets through letterboxes. A large enterprise may advertise its products on television
outdoor advertising
film advertising
press advertising
radio advertising
television advertising
direct mail advertising
internet advertising
Target Marketing
Enterprises identify which groups of people are most likely to buy their products
they choose the promotional mix based on the best way to reach their target markets.
A target market may be broadly categorized by age range
location, income, and lifestyle
Methods of promotion
Direct marketing
Advertising
Personal selling
Sales promotion
Public relations
Direct Marketing
The business of selling products or services directly to the public,
E.G By mail order, telephone and selling, rather than through retailers.
Direct marketing
Pros:
Helps build relationships with customers
provide customers with compelling content they can share with potential customers.
increase sales.
Cons:
Direct marketing can target many people who have no interest
Direct marketing often has very low response rates
Direct marketing takes up a lot of time