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Ten11 page, What can be an alternative to Ten11 pages, What can be an…
Ten11 page
Retailer Fair Share
Commitments
Negotiations
Control
Clickout Optimization
1P Data building
User Experience
Free Choice
What can be an alternative to Ten11 pages
Do we really need an alternative?
Yes
Do we need to build 1P Data?
No
Can we optimize on Sales/ROAS?
Yes
If in OND: shift partially to AMG
Do Collab Ads with "Platinum" Retailers
No
Can we prioritize Collab Ad Retailer?
No
Choose cheapest Traffic Ecosystem
Yes
Shift Budget to one Main Collab Ad Retailer & remaining to Ten11/ Instant Experience / Url Rotation
Yes
Can we optimize on Sales/ROAS?
Yes
DTC Shop
No
Ten11LP
No
Do we need to build 1P Data?
Yes
Ten11 LP
No
TTD Url Rotation
Instant Experience
What can be an alternative to Ten11 pages
Do we neeed Traffic or Sales?
Traffic
Sales
Collab Ads
Amazon
DTC Shop