CHAPTER 4: THE RESEARCH PROCES: AN OVER( included 6 steps)
Step 1: clarifying the research question
the management- research question hierarchy
types of question
Step 3: designing the research project
step 2: proposing research
Step 4: data collection and preparation
Step 5:data
Step 6: reporting the results
research question
investigate question
management question
mesurement question
management dilemma
management decision
evaluation of solutions choice of purpose troubleshooting control
formulating the research question for mindwriter
define management question
define research question
discover management dilemma
stage 1: pre- austin. stage 2: austin meeting. stage 3: post austin
service manager
call center manager
independent package
resource allocation and budgets
valuing research information
research question propose research budget and value assessment
obtain budget and design approval( include issue request for proposal and execute research design
management decision without research
evaluation methods
prior or interim evaluation
option analysis
decision theory
expost facto evaluation
sampling design
pilot testing
research design
3 main styles: data collection, measurement, and analysis
4 key characteristics: neutrality, reliability, valdity, genelization
definition: the framework or resarch methods and techniques chosen by a researcher
sample: examines a portion of the target population
function: identify the target, determine whether a sample or a cesus is desired
cesus: requires that the researcher examine or count all elements in the target populaation
definition: the technique used to select sample units for measurement
definition: a small preliminary study used to test a proposed research study before a full scale performance
pretesting: rely on colleagues, respondent surrogates, or actual respondents to refine a measuring instrument
primary data: sought for their proximity to the truth and control over errorr
secondary data: had at least one level of interpretation inserrted between the event and its recording
data:the facts presented to the researcher from the study's environment
may be further characterized by their abstractness, verifiability, elusiveness, and closeness to the phenomenon
data interpretation
data analysis
definition: the process of bringing order, structure, and meaning to the collected data
fucntion: apply statistical techniques for describing, exhibiting and evaluating the data
definition: the process of bringing order, structure and meaning to the collected data
function: make informed and meaningful conclusions, implications infer the signification
should contain: an executive summary
an overview of the research
a seletion on implementation strategies a technical appendix
should strive for: insightful adaptation of the information to client's needs
necessary: prepare a report and transmit the finding and recommendations to the man- ager for the intended purpose of decision making