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Industri Media - Coggle Diagram

- - - - Benefit
        
        Reach specific segment
        
        works for regional content
      - Drawback
        
        No clear mesurment
        
        decreasing audience
    - - specific: mostly middle to upper
      - Older people
      - Skewed to male
    - - Maintain presence/credibility
      - specific TA
      - Create awareness
  - - - General consumer
      - skewed to those who mobile
    - - Benefit
        
        works to initiatie consumer journey
        
        message can stay longer
      - Drawback
        
        costly (not allow short term contract)
    - - maintain presence
      - reaching TA (based on specific area & time
      - Create awareness
  - - - Benefit
        
        Nationwide
        
        numerous different format Ads
        
        Trusted
      - Drawback
        
        High cost
    - - All consumer
      - skewed to mid-upper segment
    - - Create nationwide awareness
      - Reach all groups
  - - - Benefit
        
        Efficient & customizable targeting
        
        Clear & accurate measurement
      - Drawback
        
        doesnt work for lower segment & rural
    - - Younger
      - Internet savvy
    - - Build engagement
      - directing to brand's digital assets
      - Trigger Conversation
      - Create buzz
      - less toward image & reputation