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NIKE - FOOTWEAR - Coggle Diagram

- - - - Take as an example, when you need an item you have to buy it from the factory, it would be very inconvenient. How many factories should you visit if you doing monthly shopping? This is where the retail business functions to make it easier for consumers to buy goods individually and provide various types of goods in one location.
        
        Atmos Mid-Valley Retail
        
        Total Nike Retail Stores
    - - Nike Factory Store, Genting Highland
        
        Nike Suria, KLCC
      - The benefits of the Nike.Co stores is that they still released the previous seasonal design in a price that much cheaper and affordable than the original price. Take as an example, a pair of shoes costs RM179.00 and its given a 30% discount for each purchase. but in meantime it also depends on the available stocks that they have.
    - - Zalora Nike Footweat Section
        
        Nike Online Official Site
      - E-commerce sites such as Zalora and Nike Malaysia Official Sites for select its product. This will makes consumer easily to purchased their orders and making their payment through online banking.
- - - - Picture of Rihanna the famous singer wearing a Nike Air Jordan 1s
  - - - Nike is figuring out how to extend its brand image in authentic ways which is enabling it to gain new customers. They is further defining themself not just as a sports brand, but also a health & wellness brand.
- - - - In addition, through social media, Nike also can see the lifestyle and sense of community among fans with a simple, concise and interesting tweet by using the hashtag #justdoit or #nikewomen.
  - - - Nike has tried a lot to use a lot of recycled materials. Nike has an ongoing commitment to what they want to keep, innovation and sustainability.
        
        Nike has redesigned their shoe boxes by reducing cardboard usage by 16%. This means Nike has helped reduce cardboard waste by over 5000 tons a year.
      - But, Nike has also released some packaging designs.
- - - - Advertising
        
        This is an example of Nike are using twitter
        advertising to promote their promotion, from that people will know that Nike are do a promotion
        
        So that, we can see that Nike are using social media platform effectively to get in touch with millions
        user and also to attract new target markets around the world.
        
        Moreover, Nike company also become one of the most followed brands in social media channels by balancing between their ads and lifestyle
      - Personal selling
        
        In personal selling strategy helps to speed up the purchasing process and thus contributes to the company's financial success.
        
        this is because personalized services were crucial in assisting customers in finding the Nike products they were looking for. In order to provide quality service to customers and improve customer relations, the company placed trained store personnel in the stores. Store employees are well-trained in persuading customers to purchase Nike products.
      - Direct marketing
        
        In direct marketing strategy, it helps Nike to expand their promotion to target market
        
        In direct marketing, Nike use a new product to target or attract more customers and to make i bigger impacts than their competitors
        
        For an example, Nike also send direct mails to the customers to make them informed with the different promotions and advertisements for its new product release, special sales, and corporate social responsibility.
      - Sales promotions
      - Public relations
        
        Nike also use public relation as their strategy to promote the branding and reach out to its potential customers.
        
        Nike management are concerned about their relationship and customers, and as well with their market. Nike company show us their friendly and approachable attitude towards the customer and Nike does not want to break the relationship with them
  - - - Examples of promotional types from nike
        
        Examples of promotional types from nike
        
        Examples of promotional types from nike
        
        Examples of promotional types from nike