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王貞雅教授, 林福仁教授, 曾元琦教授, 許裴舫教授, 王俊程教授, 歐怡君教授, 俞在元教授, Soumya Ray Prof., skill -…
王貞雅教授
老師帶學生的偏好
研究方向篇學術
偏向顧客體驗與顧客與前線的互動
學生須叫自主學習
culture perspectives
不易拿到跨國有意義的樣本
實務上容易看到差別，理論上不易且也相對沒那麼活
technology perspective
設計面
聊天機器人
情境面
模擬app介面
聊天機器人的形象營造
service employee's perspective
幽默於糾正顧客的效果
未來想往場域的方向研究
教授背景
商學院背景
hospitality
服務接觸與溝通 service encounter
服科service science開啟教授的另一個領域
林福仁教授
目前的計畫
智慧城鄉創生
區域接地支持實驗室
Real
韌性管理之於中小企業
用用區塊鏈科技發展合作經濟
透顯計畫：十里方圓
5G/XR致能的服務設計
新竹城鄉生活合作社
engagement scholarship model
theory building
problem formulation
research design
problem solving
interesting research works done
data/text mining
new service development
health care service
清大圖書館（活水計畫）
知識匯
學習會
價值共創之場域（為營造跨領域交流的學習環境）
文化薈
服務創新
大山背博物館
智慧城鄉創生
新竹的油羅溪流域
結合在地價值發展合作經濟
發展城鄉生活合作社，導入社區貨幣，促進城鄉價值共創
發展大學永續發展目標實現的服務生態系統
背景
中山資管
清華服務科學
電子商務
知識管理
SCTNet
嘗試與實務做結合
熱情活潑具有創新創業精神的教授
曾元琦教授
HCI
Engineering
Informatics
Computing
psychology
Cognitive Science
Social Science
Design
Three Paradigms of HCI
Cognitive sciences
Ergonomics
Human sciences
教授介紹他做過的project
Visitor Experience
Medicine Adherence
Health Co-Promotion
New role of designer
2008 Design thinking
2009 Service design
(Now) Explorative approach for collaboration
multidisciplinary
innovation processes
facilitaiton
人跟人怎麼透過科技去做溝通？
混合智慧hybrid intelligence（人與人工智慧如何加成？會是1+1>2嗎？）
許裴舫教授
Supervised students
IT adoption(AI,EB,Fintech,Chatbot)
ERP
Cloud
Green
IT Service model(freemium)
Service innovation&IT
Research and Teaching at ISS
IT adoption
E-Business, ERP
• Cloud computing
• Self-service tech
• Green IT, Fintech
• Chatbot, AI
• Digital tranformation
IT service Model
Freemium
– Software
– Online storage
– OTT
– Game
– Music
– Mooc
IT &service innovation
• IT + innovation
• Quantitative Persona
結論
去修課
讀之前教授帶的學生寫的論文
向優秀的人學習
Whom I love to work with?
capability
Take my courses: MIS+ IT services + Research Methods
•Take Galit (BADM) and Soumya (BACS) courses
•Read my students theses to know if we fit
attitude
“I want to do a high-quality thesis”
•Interesting/useful/unknown (I eager to know “why”)
•I will try everything I can (I will try this, that, until it succeeds)
王俊程教授
科技鼻
氣味
服務
科技
社會網絡
服務設計
歐怡君教授
effectiveness of advertising
area1：multi channel strategies
1.platform apps
2.Physical stores
area1:advertising
area2:well being
area3:customer management
Be My Thesis/Dissertation Students
Hard-working
Interested in marketing
Would like to bring new elements to marketing
Well-being
Aim to enhance beginners’ regular exercise
Tiger parents’ school choice
Customer management
俞在元教授
Research Pipeline
Impact of technological advancements
Social values of digitization
Effects of digital (media) marketing
Brainstorming for New Ideas
How do we approach & begin to roll out a research project?
the impacts of emerging technologies
Micro mobility vehicles
Online community platforms
Cashier-less convenience stores
AI chatbots
A/B testing platforms
Self-service kiosks
discuss why is it important
How could we (enable ourselves to)
research about it?
How do we utilize the data?
professor's current and past research project
Soumya Ray Prof.
IT user behavior theory
Community
Design
Decision Making
How do users interpret rating?
Web Application Experiment
Discrete Choice Modeling
AppStore Platform Development
IT User Research Personas
UXD / Developer
Front-end + Back-end
User Behavior Logging
Statistical Modeling
IT Marketing
skill
Literature Review
Survey + Experiment
Statistical Modeling
Developer
skill
Front-end + Back-end
API Data Collection
Data Mining
Business Analytic
Coding Analytics Packages
Desiging New Algorithms
Explanatory Power and Interpretibility
Analytics Research Personas
Algorithms Designer
skill
Analytics Coding
Simulations
Software Package Development
Data Science Thinker
skill
Analytics Coding
Software Engineering Practices
Philosophy of Science
skill