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Branding and Promotion - Coggle Diagram
Branding and Promotion
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Ways to build a brand
Unique selling points – how a business can gain competitive advantage by being the only business in the market to offer that product or service.
Advertising-The goal of advertising is to focus attention on what sets a business apart from others. Branding, through repeated, frequent advertising, is the most effective way to accomplish that goal. It also generates opportunity and the advertising persuades loyal customers
Sponsorship-Association of a product with a popular celebrity or sports person can increase sales and the profile of the product
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