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CHAPTER 2: THE MALAYSIAN EVENT INDUSTRY - Coggle Diagram
CHAPTER 2: THE MALAYSIAN EVENT INDUSTRY
INTRODUCTION
The Malaysia Convention and Exhibition Bureau is the government agency responsible for coordination among various MICE (Meetings, Incentives, Conferences, Exhibition) organization.
INTERNATIONAL CONGRESS AND CONVENTION ASSOCIATION (ICCA)
In 2013, Malaysia was placed 35th worldwide and 9th in Asia Pacific and Kula Lumpur was placed 31st worldwide and 8th in Asia Pacific as one of the top choices for MICE- related activities
HOW EVENT MANAGEMENT AFFECT THE TOURISM INDUSTRY
STRATEGIC PLANNING IN EVENT TOURISM
ECONOMIC IMPACT
POLITICAL IMPACTS
SOCIAL AND CULTURAL IMPACT
ENVIRONMENTAL IMPACTS
IMPACT OF EVENTS IN MALAYSIA
Helps Malaysia to increase and boost its image and status in the eyes of the world
Increase the gross national income and job creation
Increase community pride-show off their unique and interesting heritage, history and places to worlds participants, spectators and visitors
Provide an excellence booster in securing higher prominence in the global marketplace
FRAMEWORK FOR EVENTS MANAGEMENT EDUCATION IN MALAYSIA
Requires a consistent method of skills measurements and transparent and impartial accountability procedures
Identified with a reliable system of formal knowledge and diffusion
Needs an established body of knowledge with a clear scope of skill competencies necessary for one to be considered qualified to practice
Only then will event management be legitimate through the warrant of an exclusive jurisdiction based on expert knowledge and experience
EVENT TOURISM
Its a set of activities related to travelling and learning new places, food, traditions, experiences, and people.
Tourism can be divided into various types of goals such as ordinary traveling, hiking, shopping tourism, sightseeing, spa tourism, food travelling, extreme tourism and many other options.
WHY EVENT MANAGEMENT IS IMPORTANT IN TOURISM
STICKNESS OF SOCIAL EVENTS
WEEDING AS A MAIN SOCIAL EVENT IN TOURISM
EVENTS IN TOURISM PROMOTE CUSTOMER LOYALTY
MULTIPURPOSE TOURISM
EVENTS TRIGGER A BOOST OF TOURISM
THE TOP CHALLENGES FACING THE EVENTS INDUSTRY IN 2019
Challenge 2: Insufficient event budgets
Challenges 3: Securing sponsors for your event
Challenge 1: Reaching new attendees
Challenge 4: Privacy and security