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CHP 2 THE MALAYSIAN EVENT - Coggle Diagram
CHP 2 THE MALAYSIAN EVENT
introduction
The Malaysia Convention and Exhibition Bureau (MyCEB) is the government agency (under the Ministry of Tourism, Malaysia) responsible for coordination among various MICE ((Meetings, Incentives, Conferences, Exhibitions) organizations.
1
Event management is associated to tourism because of the volume of events it can generate and bring numbers of international business tourists to a destination.
Event tourism can be introduced by the function of the event: business (e.g., conferences, trade fairs), cultural events (e.g., festivals, exhibitions) and leisure events (e.g., F1 racing, concerts)
framework
Needs an established body of knowledge with a clear scope of skill competencies necessary for one to be considered qualified to practice.
Identified with a reliable system of formal knowledge and diffusion.
Requires a consistent method of skills measurement and transparent and impartial accountability procedures
event tourism
It’s a set of activities related to traveling and learning new places, food, traditions, experiences, and people, of course.
tourism can be divided into various types of goals such as ordinary traveling, hiking, shopping tourism, sightseeing, spa tourism, food traveling, extreme tourism and many other options.
how event management affects the tourism industry
environmental impacts
strategic planning in the tourism
social and cultural impacts
pilotical impacts
economic impacts
why event management is important
events trigger a boost of tourism
promote customer loyalty
stickiness of social events
wedding as a main social event in tourism
multipurpose tourism
impacts of events in Malaysia
Provide an excellence booster in securing higher prominence in the global marketplace.
Helps Malaysia to increase and boost its image and status in the eyes of the world
Increase community pride
Increase the gross national income and job creation
challenges
reaching new attendees
insufficient event budgets
securing sponsors for your event
privacy and security