Please enable JavaScript.

Coggle requires JavaScript to display documents.

TYPES OF RETAILERS - Coggle Diagram

- - - - Money
      - Royalty fees
      - Market information
      - Sales of products
      - Continuous market
      - Rental and lease fees
      - License fees
      - Management fees
- - - - Problem
        
        Stocking a deep and broad assortment, like the one EMS offers in kayaks, is appealing to customers but costly for retailers
        
        Services attract customers to the retailer, but they also are costly
      - Solution
        
        Charge higher prices
      - Conclusion
        
        A critical retail decision involves the trade-off between the costs and benefits offered
    - - Variety is the number of merchandise categories a retailer
        offers (breadth of merchandise)
      - Assortment is the number of different items offered in a merchandise category (depth of merchandise)
    - - Ex: EMS offers assistance in selecting the appropriate kayak while Walmart does not.
  - - - The type of retailer a consumer chooses to patronize (hay lui tới) depends on the benefits the consumer is seeking.
        Ex: You might go to a discount store to buy an inexpensive shirt
    - - These retailers survive and prosper because they satisfy a group of consumers’
        needs more effectively than their competitors. Ex: Coolmate vs other local brands
- - - - 2 types
        
        Conventional supermarkets
        
        Perishables account for 30% of supermarket sales
        
        How to survive
        
        Target health conscious and ethnic consumers
        
        Offer more private label brands
        
        Emphasize Fresh Perishables
        
        Provide a better in-store
        experience
        
        Limited assortment supermarkets (extreme value food retailers)
        
        2000 SKU
        
        Offer one or two brands and sizes
        
        Designed to maximize efficiency and reduce costs
        
        Offer merchandise at 40-60% lower prices than conventional supermarket
      - Trends
        
        Competition
        
        Extreme Price Retailers: operating efficiencies
        
        Convenience Stores: selling more fresh
        merchandise
        
        Warehouse Clubs
        
        Drug Stores
        
        Supercenters: attract customer with their broader assortment and merchandise at attractive prices
        
        Changing Consumption Patterns
        
        Eating Out More
        
        Meal Solution
        
        Time Pressure
    - - Use low-locations, inexpensive store design, little customer service
      - Low inventory holding costs by carrying a limited assortment of fast selling items
      - Offer a limited and irregular assortment of food and general merchandise with little service at low prices
    - - Offers fresh, healthy food
      - Fast, casual restaurants
      - Makes more convenient to shop
      - Financial services available
      - Tailors assortments to local market
      - Opening smaller stores closer to consumers (like airports)
    - - Large stores (185,000 square feet) that combine a supermarket with full-line discount store
      - One-stop shopping experience
      - The fastest growing retail category