Please enable JavaScript.
Coggle requires JavaScript to display documents.
Posttests of Broadcast Commercials - Coggle Diagram
Posttests of Broadcast Commercials
1.Day after recall
performance measurement
intended message
2.Tracking studies
perspective change
brand measurement
4.Test marketing
conducted laboratory
ultimate simulation
Diagnostics
make decisions
3.Single-source tracking
measure visibility
behavior discovery
Comprehensive measures
Target
Method
Output
5.Persuasive measures:
effective persuasion
