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OVERVIEW OF MARKETING - Coggle Diagram

- - - - the most basic item in human life which include the physical needs for clothes and foods, social needs like love and individual needs such as education
    - - the extension of needs but being influenced by the culture surrounding the human and individual personality
    - - human needs or wants that are backed by buying power
  - - - anything that can be offered to a market for attention, acquisition, use or consumption that satisfy a wants or needs
    - - any activity or benefit that one party can offer to another which is essentially intangible
    - - creating and managing experiences with their products or company
  - - - benefits that customer gains from owning and using a product compared to the cost of obtaining the product
    - - to extent to which a product's perceived performance matches a buyer expectations
  - - - someone who promotes or exchanges goods or services for money
    - - the set of all actual and potential buyers of a product or services
  - - - an act of obtaining a desired object from someone by offering something in return
    - - consists of trade of value between two parties
    - - marketing consists of actions taken to build and maintain a desirable exchange relationship with target audiences