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7.2 Digitial Brochure Promoting Prem, To middle school students - Coggle…
7.2 Digitial Brochure Promoting Prem
INTERVIEW
Teachers
Why did they come to Prem
Teaching style
Perspective on learning, compared with other schools
Tam Fawcett head of marketing
Types of new families
Targeting
Why people leave
Friends
Why did they come to Prem
Why did they leave Prem
MEDIA
Competitive schools
Other school websites (look like and feel like)
School advertisements
Review websites
Camera
Shots
Technical specs
Tutorials for editing software
OBSERVATION
Count who has moved out of the school / where did they move to?
Observe classes. Get opinions from students.
Observe behaviour of new students, are they comfortable, do they act like themselves?
Observing moments of joy. Where are they? Exploria, hall ways, fun with friends?
SURVEY
Exisiting Prem students to find out about their interests and their hobbies. Find out about what Prem / community supports.
Existing students: Pros and Cons about Prem
Existing students: ideas and suggestions for video style, content, what appeals
To middle school students
Research Questions
The interests of target market/students
How to reach our audience
WHo are our competition
Who do we interview
Camera techniques
Pros and cons of video as a media
Editing software
Story boarding
Different camera angles and movements