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Study guide - Coggle Diagram
Study guide
UX Metrics
KAUSHIK, Avinash. Lean Analytics: Use Data to Build a Better Startup Faster
KAUSHIK, Avinash. Web Analytics 1 Hora por Dia
KAUSHIK, Avinash. Web Analytics 2.0
CUTRONI, Justin. Google Analytics
ASHI, Tim. Landing Page Optimization
GOWARDI, Chris. You should Test That
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TULLIS, ALBERT. Measuring the User Experience
CLIFTON, Brian. Advanced Web Metrics with Google Analytics
Questionários
VANNETTE, David L., KROSNICK, Jon A. (eds.) (2018). The Palgrave Handbook of Survey Research
TOURANGEAU, R.; CONRAD, F.; POUPER, M. (2013) The Science of Web Surveys
LAVRAKAS, Dr. Paul J. (2008). Encyclopedia of Survey Research Methods (2 Volume Set)
JOHNSON, Rober L., MORGAN, Grant (2016). Survey Scales_A guide to development, analysis and reporting
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Pesquisa qualitativa
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KING, KEOHANE and VERBA (1994) El diseño de la investigación social (libro)
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