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Rep profile - Coggle Diagram
Rep profile
Style
Bargains hunter
Latest trends
Packs
Trusted favourites
New releases
Generalist
for Friday
what do customers want
performance/ambition
How do I want to do it
single
Traditional
online
Social
multi
omni
online
social
Certification
How will this work
How to work as a journey
What does she want
development program
recertification once per year
matching customers to reps
build from here
Type
Advice
Influence
Community reps
Community customers
Transaction
How
Category
Specialist
Generalist
Tools
Digital
Offline sales aids
Timing
Training
What role I want to play
advisory
consulting provide advice
transactional to advisory
Active seller
looking for customers generating awareness
fun
And how do I want to do it
traditional
modern face to face
modern remote
single channel to multi channel
how to implement
How to capture this information
ask them
ask them to qualify according to the role they want to do
need to qualify to reach desired role
Advisor
Seller
development program - need to recertify each year
advisor
social seller
face to face recommendations
seller
How to incorporate channel to this
Ambition
What level they want to get to
Better match between customer and rep
what are the key added value that customers expect
regular service
regular contact/personalise/ when needed/rep retained
communication in preferred style