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Promotions - Coggle Diagram
Promotions
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Above the line promotions- any form of paid for promotion through the mass media to reach a wide audience
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promotional mix- refers to the combination of individual ATL and BLT promotional methods used by a business
AIDA- ATTENTION, INTEREST, DESIRE, ACTION
Factors to consider- cost, product, product life cycle, legislation
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personal selling- use of sale stuff to promote and sell goods and or services to customers on face to face basis
public relations- business activities aimed at establishing and protecting the desired image of the organization. good media coverage without paying for ir
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methods of communicating messages to the market usually with the intention of felling a firms product
Guerrilla marketing- aims to ambush or catch the attention of the customer through unique and usually ways