Please enable JavaScript.
Coggle requires JavaScript to display documents.
Referral, Review app funnel - Coggle Diagram
Referral
Rewards
Referrer reward
Gift 4 Free Classes to a Friend
Referee Reward
Teacher Reward
SM reward
Incentive structure in Mx and Br
Channel
Organic (5-10%)
Inorganic (90%-95%)
Teacher
Segment
Trial completed (5-10%)
Paid (80%)
Paid 0-7 (10%)
Paid 8-30 (10%)
Paid 30+ (80%)
Registered (5-10%)
Nudges / Triggers
Dashboard nudges
Include video on Refer page visit
App nudges
App Bottom Nudge for referral
Comms (Email / SMS / Whatsapp)
Include video in Whatsapp comms & Brochure
Student success
Sharing workflow / Student journey
Sharing framework - New Flows?
Influence Principles
Reciprocation
Give 4 classes free after 1 month completion to users who have not referred
Commitment & consistency
Ask parents to Write a Testimonal / Review For Us. Follow up call to users who submit testmonial
Reach out to users who rate us positive on NPS
Social Proof
Automate - No of users who have successfully referred on Dashboard
Include total count in comms
More ideas??
Send email to referee after 14 days of purchase that their friend has won XXXX
Authority
Liking
Scarcity / FOMO
Send email summary every month with details of referral rewards dispatched in last 90 days
Funnel
Organic funnel
Dashboard -> Refer page visit
Refer page visit -> Sharing
Localize refer page winners
Sharing -> Registration
Registration -> Booking
Booking -> Completion
3 Field vs 6 Field Experiment
Comms regarding referral reward
Completion -> Conversion
Book with Same Teacher v2
New Courses
Launch for Fine Arts, Music for All
Inorganic funnel
Users called
Users shared lead
Users converted
Referrer type
First time referrer (70%)
Paid
Paid 30+
Activation strategies
Give 4 classes free after 1 month completion to users who have not referred, follow up with inorganic referral
Gift free course to a friend
Need more ideas?
Special offer for this 8 classes?
On First referral Bonus 5k for paid users > 60+ days
Paid <30
Current items?
Comms
Measure reach for a 30 day cohort
Inorganic referral tasks
Measure reach for a 30 day cohort
Repeat referrer (30%)
Dashboard Contextual Nudges - X Referrals Away from MacBook / Laptop
Your Referrals section - Improve the wait time experience for referrers - 5 class wait time
Virality lops
Promote in Mom's groups??
Review app funnel