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Everyday luxury items - Coggle Diagram
Everyday luxury items
Purpose
Solve minor problems and inconveniences
Create small extra comfort in life
Requirements
Solution for relatable issues
The customer can relate and their interest in the product rises
High-quality materials and manufacturing
Luxurious image
High-quality branding and marketing for increasing interest
Functionality
Easy to use, not too complicated for daily usage
Lasts for a reasonable time in order to create perseverance
Easy maintenance when needed
Compact size, does not crowd living space
Targeted consumer
People who prefer luxurious lifestyles
People who would rather find easier solutions to slight inconveniences than endure them
People who can afford products that offer solutions to minor discomfort
Can afford future repairs or replacements